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longevity of this one is horrible, and even still, it isn't the best of the white musk scents that I have smelled.

really nice floral/musky soft fragance, very comfortable, fresh, versatile and relaxing... longevity could be better..

nice aromatic/relax fragance.. pure and soft.. maybe thats the problem with longevity...

My least favorite of the Emporio series but still pretty good overall as an Armani scent. It's a rather refreshing semi-spicy floral blend with a musky drydown which I wasn't all that pleased about but good enough for 4*s.

maybe if you use the whole bottle the smell could stay on your skin, ! yeah,. nice fragance but the problem is totally lack of longevity.. its a shame

for the past 3 year i have been using armani white and i am not getting tired of the scent! its so refreshing and relaxing. it also lasts the whole day. :)

which means light and weak. smell lingers for awhile but this and john varvatos you will have to overspray. decent summer scent but overpriced.

This one is good if you want a neutral fragrance that is not overbearing but still smells good. I find that it does last a long time too, but it dries down to a powdery clean smell.

This fragrance is pretty good. The scent is different than other fragrances,very special.

There is no smell in this cologne. I didn't know that they charged for bottled water. ZERO STARS!!!!

What a shame !! awesome smell, but then just 20 min on my skin, the worst long lasting perfume on the market ! the others Armani fragances have the same problem ???

I bought this for my 21 year old son who tends to have a heavy finger when applying a cologne. I love this scent. Fresh, light, and even if he gets heavy handed, it does not make me feel ill.

This stuff is great! It's light yet masculine, and has a fairly unique scent to it that I just love. Is it just me, or does it smell exactly like a somewhat lighter Armani Mania?

This was great, i liked it and my girlfriend loved it. I dont think it can be any nicer for the summer..

yep gd job by armani here. it is a lovely fragrance with such inner scent and warmth. i will never even think of buying a different fragerance:-)

Hi, Emporio white is one of the weakest colognes ever (the weakest is cologne from Mugler). If you like Armani fragances, get Mania

amazing...like a bubble bath...i am speechless

I bought Emporio Armani and I love it. Yet after awhile I don't smell it on myself on me anymore, yet as the day goes by it starts to kreep up on me and I smell it. I was wondering if Emporio Armani White is long lasting? I dont' want to spend my money on that is not going to last. If you've tried it or own it please let me know. Thank You.

wow! this is two thumbs up! it smells like a fresh morning shower...haha! dunno how that smells...but if thatz wut a fresh shower smells like...there it is! this stuff is GREAT!!!

good, fresh, citrus, summertime, daytime, but not longlasting

i was at school 2day n all the girls kept smelling me & using it, so thumbs up from me! good stuff. I mite try mania next.

It seems that they put wather inside the botle, is a perfum whitout essence

the scent is great but for God's sake i have spent my money to a perfume that dont even last before I reach my car!!!!

if you wanna smell like a broad !!! I don't mind a citrus-y cologne, but this is way too feminine for my taste. This lovely bottle sits in my bathroom and is used as an air freshener.

WHITE RULEZ!

The best!!!

Perfect for all the seasons.Modern, urban, cosmopolit, fresh yet long lasting.

This cologne ranks right up there with Emporio and Gio. I have had excellent responses to it.

This is a great fragrance. I sprayed some on at the airport and I really liked it. It is simply a clean, refreshing fragrance but different from the others. I would highly recommended. It is much better than the original Emporio.

An excellent fragrance. Clean, fresh, not overwhelming at all. Not artificial, like so many others. I just feel so comfortable with it. Haven't looked at any other fragrance since I bought this one. Have received several excellent remarks when wearing it. The best one by Armani. Thank you, Giorgio.

if you havent tried this one i suggest you do it is very good and very clean . It is the perfect scent you want to wear fight after you get out of the shower GREAT